Why you should care about the impact of the undercount in the 2020 Census in Florida and outlines strategies to improve census participation for 2030. This primer highlights that Florida missed approximately 750,000 residents in the 2020 count, which could lead to a significant loss in federal funding and possibly an additional congressional seat. The document emphasizes the importance of census data in resource allocation, emergency planning, and business decisions. It suggests actions for legislators, constituents, and businesses, such as funding Complete Count Committees, promoting awareness, and integrating census information into community and business activities.