In the most recent legislative session VISIT FLORIDA’s future was uncertain. SB 362 extended its life for three more years and set its funding at $50 million. The extension that VISIT FLORIDA received is vital to Florida’s tourism industry and comes when we need it most due to the COVID-19 impacts on the state’s economy. Other states that have reduced or eliminated their tourism marketing efforts have experienced immediate and long-term negative economic impacts. Florida TaxWatch research has shown that continuous, targeted investment into Florida’s tourism industry is critical to our state’s success.