Each year, more than one hundred million visitors come to Florida to enjoy its beaches, warm temperatures, and its numerous parks, thrills, and attractions. Latest FloridaCommerce data confirm that Florida set a new all-time annual record in calendar year 2024 with 143 million visitors an increase of 1.7 percent over the previous record set in 2023. Out-of-state visitors to Florida spent $134.9 billion in calendar year 2024. For every $1 spent by a visitor, 99 cents stayed in Florida’s economy, with 59 cents supporting worker salaries. Tourism supported 1.8 million jobs in 2024 and generated $79.9 billion in wages, including $44 billion in direct wages. Tourism-related activity produced $33.6 billion in federal, state, and local taxes. Tourism accounted for 7.8 percent of Florida’s Nominal Gross State Product (GSP), contributing $133.6 billion to the state’s economy in 2024. Without tourism, Florida households would pay $1,730 more annually in state and local taxes alone to sustain current levels of revenue.