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Tourism in Central Florida: Why Tourist Development Tax Revenue Should Not Be Diverted

Energy & Environment, Research, Taxes, Tourism

Each year, more than one hundred million visitors come to Florida to enjoy its beaches, warm temperatures, and its numerous parks, thrills, and attractions. Latest FloridaCommerce data confirm that Florida set a new all-time annual record in calendar year 2024 with 143 million visitors an increase of 1.7 percent over the previous record set in 2023. Out-of-state visitors to Florida spent $134.9 billion in calendar year 2024. For every $1 spent by a visitor, 99 cents stayed in Florida’s economy, with 59 cents supporting worker salaries. Tourism supported 1.8 million jobs in 2024 and generated $79.9 billion in wages, including $44 billion in direct wages. Tourism-related activity produced $33.6 billion in federal, state, and local taxes. Tourism accounted for 7.8 percent of Florida’s Nominal Gross State Product (GSP), contributing $133.6 billion to the state’s economy in 2024. Without tourism, Florida households would pay $1,730 more annually in state and local taxes alone to sustain current levels of revenue.

Economic and Fiscal Impacts of Florida Goodwill Association

Economic Development, Research, ROI Study, Workforce Development

Goodwill’s Economic and Workforce Impact in Florida: FY 2024 quantifies how the Florida Goodwill Association and its nine territories convert donated goods and mission-driven operations into jobs, higher earnings, and stronger local economies across the state. Using FY 2024 operational, employment, and capital spending data and the IMPLAN input-output model, Florida TaxWatch estimates that Goodwill generated $1.52 billion in total economic output, added $893.9 million to Florida’s GDP, and supported 21,471 jobs statewide.

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